HONG KONG, Dec. 10, 2019 /PRNewswire/ -- As the retail sector is in the process of transformation, Axis contributes by providing solutions that help shop owners to optimize the in-store customer experience. In order to develop relevant solutions that will allow retailers to optimize the shopping experience, it is essential to understand the needs of shoppers around the world. Axis has partnered up with retail research specialists GfK and Ipsos to survey 2,500 shoppers in the fashion hotspots New York, Shanghai and in France to find out what makes a great in-store experience today and in the future.

While digitization is key for the future shopping experience, there is still a clear desire for a physical retail experience. Amongst other findings, the report contains insights into the key requirements of shoppers, improvement areas and the drivers behind visits to a physical store visits.

Some of the key findings of the research include:

The majority of 77 per cent of the participating consumers stated that they want retailers to have both physical and online stores which complement each other, with a seamless experience across all online and offline touchpoints.

Technology has a role in solving key issues like reducing queues at checkouts (90% of respondents saw this as important) and providing an appropriate number of assistants at busy times.

The trend of "retailtainment" -- shopping environments aim at providing a richer experience focused on social engagement -- is gaining traction, with the region of Asia leading the change.

The result highlights of Axis' very first retail consumer research can be found in the report which can be downloaded here.

About Axis Communications

Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information, please visit www.axis.com.